Steel Blue

Steel Blue – 100% Comfort

The Steel Company has experienced strong growth since operations began in 1995 with the launch of the first Steel Blue™ products. The Steel Blue goal is to manufacture and market the most comfortable safety footwear in the world in an ongoing project through their premium Steel Blue brand – backed by a money-back 30 day comfort guarantee.

In 1997, Steel Blue launched a mid priced, value for money brand called Howler™ to service more price conscious markets. Howler™ is a robust brand made with a dual PU/TPU density sole with a shock absorbent PORON® insert in the heel called Softshock™.  Howler is now sold in many countries around the world.

Next off the production line was a budget brand called Krushers™, introduced in 2000 and now widely available throughout Asia. Krushers is a tough, no frills brand, featuring a long-wearing dual density PU/TPU sole.

We believe in the quality of Steel Blue, Howler and Krushers so much that we sell them all with a 6 Month Manufacturers Warranty™ against faulty materials or workmanship.

Steel Blue have always prioritised the R&D of new cutting edge products, technology and customer service to expand the business into a world-class company.  In 2001, Steel Blue moved to larger premises within Western Australia to meet the growing demand for our products as we expanded our national and export markets and increased our local market share.

The Steel Blue philosophy however has always remained simple and short. “We want to be the best, not the biggest”. The four Founding Directors are extremely proud of what they have achieved and how well their products are accepted in the market.

Steel Blue has also been fortunate to have received national recognition as a progressive and extremely well managed business through various industry and business Awards. Their success at these awards is an endorsement of the high calibre and quality of the Steel Blue product and their dedication to cutting edge technologies in R&D which enhance the overall well-being, safety and comfort of the wearers of Steel Blue boots.

To our future customers we say welcome, please try the Steel Blue footwear, we are confident you will be 100% satisfied with the comfort and durability of their products. If you are not entirely satisfied there are no hard feelings, at least you gave them a go. We will gladly stand by the Steel Blue manufacturer’s warranty and Steel Blue money back comfort guarantee. What do you have to lose?

To see our Steel Blue range click here, or contact us to find out more about deals and product ranges we can offer you.


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