Camelbak hydration - Got
IDEA BORN FROM THE MOST BASIC HUMAN NEED — THIRST
enthusiast, Michael Eidson, is competing in the "Hotter'N Hell 100."
And that's exactly what it is: a 100-mile road race in the grueling summer heat
of Wichita Falls, Texas. Water is vital to surviving the race, and there are
few places to refill a water bottle. Eidson, an emergency medical technician by
trade, decides to fill an IV bag with water and slip it into a white tube sock.
Yes, a tube sock. Then he stuffs the contraption into the back of his bike
jersey, throws the thin hose over his shoulder and clamps it with a clothespin.
hydration is born. And Eidson is able to drink as he pedals...while the other
racers laugh and fiddle with their water bottles.
HYDRATION — THE ROAD TO SURVIVAL
Wemmer, a competitive cyclist who fell hard for CamelBak, was so impressed by
the product that he started bringing packs to races to sell them. Talk about a
fan. CamelBak eventually hired him, and in 1993, Jeff embarked on a road trip
to keep the start-up running during very tough times.
lore has it that Jeff visited bike shops from Florida to California,
pitching our renegade product from the back of his motorcycle. Each order Jeff
faxed back to the factory literally breathed another day of life back
REST IS HISTORY
took courage, conviction and imagination to evolve from an IV bag in a tube
sock sold by a motorcycle-driven sales force of one. Our core values remain the
same and drive everything we do - from inventing the hydration category to
becoming the world's leading maker of hydration solutions.
yeah...about those bikers who laughed at Eidson? Well, chances are they've got
a CamelBak strapped to their back or in their bike cage these days. Go
To see our hydration units click here, or contact us to find out more about deals and product ranges we can offer you.